Our founder, Shayla Fite, began her journey in the branding industry breaking the ‘norm’ of a male dominated, non-women, undiversified industry. The Fite Brand is a Black woman-owned business and committed to the evolution of our clients. Shayla Fite and her team of experts believe that there is nothing they can’t do. They believe the sky is not the limit, it’s the view.

our competitive edge

Developing a strong personal brand is a long-term commitment, but done right, will ensure that you are in a good position to maximize your commercial value as an athlete and create longer-term post career opportunities. There is significant power behind understanding how to leverage off your personal brand to source greater commercial opportunities and extend the lifetime of your athletic brand post career. Getting started early will give you a competitive edge and set you up with a strong and credible identity during and post-career.

As an athlete you inherit an audience simply based upon your profession which can be turned into commercial opportunities used to effectively promote and grow your personal brand. Whether this be an interest in real estate, owning a clothing label or fitness business, with the right tools and The Fite Brand behind you, you can create a successful, standalone brand that doesn’t depend on your athletic ability or achievements.

Our competitive advantage is built in the fact that we invest in you as our client by making you a profitable brand using our wholistic development to keep you at the peak of your career. Our ability to market effectively and creatively helps our agency tap into your direct fanbase to sell and connect directly to your consumers.

The success of what we do starts with:

  • Helping our clients build their personal brand through a firm foundation applying our “Steps for Success” model

  • Connect our clients to brands with solutions that cultivate emotional connections with consumers and drive tangible results

  • Secure endorsement deals and create fan based subscription programs for our clients

  • Partner with professional athletes across the world and develop their personal brand

  • Help athletes function optimally at the highest level possible

  • Actively assist our clients in participating in their communities and integrate sustainable business practices when and wherever possible

Partners